Surprise and delight.

These are some designs, prototypes and motion tests for the new design of the HCB site that I am currently working on. The idea is to be bold, with a undercurrent of clever, so as the user scrolls down the underlying colors break apart and reform into other items.

It’s often necessary to show motion test and prototypes to help stack holders and developers see the intended behavior of a design. I like to mock up animations to help sell my ideas when needed.