Oh, hello there...
I design apps, sites and motion graphics, mostly for this company. You can see lots of my work in this video I made, and even more below that. Take a look.
Built to be the most versatile experience in the sales team's quiver, the Centurion App allows users to demo from four unique pre-built stories, or to edit and create their own. It's 360º views and GUI interaction helps tell the story when the large medical device is not in the room. Considered a great success and used often in the field, this app was just one part of a history-making launch.
Built in HTML, this app allows the sales rep to show a variety of hospital professionals the main selling points of monitoring equipment without having to hook up the actual device.
The WaveLight app was built with one purpose - to show the main selling points of the device over the competition. The menu allows for easy navigation between key selling points and highlights differentiating functions through interaction.
Sensing Systems of Covidien covers most of their monitoring line. Our app is designed to help the sales rep find key selling points tailored to a variety of health professionals in various settings. Key functionality includes the ability to email relevant sales material and a "glass man" model who lights up when a corresponding scenario is selected.
The LenSx Laser brings image guided technology to refractive cataract surgery. Ophthalmologists visualize, customize, and perform many of the most challenging steps of cataract surgery, and this app gives the surgeon a test drive of the most vital parts.
I illustrated and designed this app. Built in HTML, it was used at a trade show to test surgeons ability to identify ideal candidates for replacement lenses.
The Scott& White Health Plan site needed a makeover. Our team restructured all of their content and I created a more modern design for their users. Built in Drupal, they did not have the budget to create a responsive site, so this was our next best option, with mega-navigation, clearer navigation cues and an emphasis on new users, it is a much needed upgrade. View the site here.
When our client was barred from the use of micro-sites to create physician detailing experiences, and budgets were too small for tablet applications, we had to look elsewhere. With the the debut of Apple's iBooks, we found an opportunity to create hard-working, interactive brochures. And Apple took notice.
The THANC Foundation approached us to create a head and neck cancer guide. We delivered a robist user experience using a personalized guidebook, sections on talking to teens, and games for kids to help families discuss cancer. View it here.
My design for the Vaser Lipo site had a lot of depth, but the client did keep messing with it. Hey, it happens. The company has since been sold and the site is no more, but watch a video of a site from the past.
What says Merry Christmas more than operating on Santa? Dig in. (done in old school flash)
We made another holiday game, and Santa's gone crazy! Stop that man! flash :(
Apps that teach, sites that inform and moments of whimsy. It's these interactions that fascinate and delight me, and that I try to bring to even the most clinical of concepts.
I've made quite a few wireframes for apps and sites, working with Content Strategists, Designers and clients to deliver user-centric experiences. Currently I am experimenting with wireflows, and they are proving very useful.
This is a wireflow for an upcoming app. Rather than see a single frame at time, this wireflow allows the team to see how the app will respond to user interactions. All at a single glance.
Here is a basic wireframe for version 2 of our PoopMD app we made with Johns Hopkins. I flattened out the architecture in hopes of getting rid of the dreaded hamburger menu icon. While it is sometimes necessary, the app is focused on completing a single task, and that makes it is possible to lose it.
As a detailing app for a diagnostic device, I thought it was important to allow for simple exploration of the interface of the device.
I also wanted to to give the same level of exploration to the physical aspects of the device.
In this detailing app I wanted to create a dashboard to show the depth of content at a glance, and allow 1 tap access to the videos and interactivities in the app.
This an example of an interactivity within the app. The user can use a virtual foot pedal and joystick to lower a cone, docking it to the eye. As the cone is lowered the video display screen (D) scrubs through a video that the actual device has captured.
This example and the next are wireframes for an unusual type of main interface. Designed to add some delight to the experience, the user can tap parts of the ring to go to sections of the app, or tap in the middle to explore featured content.
Once the user taps the center circle, the rings expand and fade, displaying the featured content.
This is another example of an interaction. To create sutures on the eye the user must complete some simple actions before a piece of 3-d animation is played.
This is a completion screen of the suturing activity.
For this web site design I wanted to make sure we had plenty of points of contact for the user, as well as a content hierarchy that can expand if needed.
Some of the forms on this site are quite long, so I created a stepped form design with clear indicators of not only the steps needed to complete the form, but the users progression through those steps as well.
I like to draw, especially for my clients. Here are some of my doodles and styles.
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© 2014 Marcus Rice. This stuff is all mine.